This flip phone is chic, sleek, and pink. Flip it open, and the screen comes to life with a design that's so Barbie. With the bespoke UI interface and wallpaper design by me.
Context
In partnership with Mattel, we created this flip phone as part of the Barbie movie movement and the 65th birthday of the first Barbie doll. Taking the icon Nokia 2660 and customising it to the client’s needs. The product is positioned as a nostalgic, fashion-forward device.
Details
Time Frame: Mar-Oct 2024
Role: UI Design, Icon Design, Game Design
Involvement
Working on a brand like Barbie is unique. Mattel was wonderfully open about my design proposals and despite having a strong design guideline left me a lot of freedom. Creating UI icons and other assets that reflect their branding and HMD’s and my aesthetics was a challenge I gladly accepted and after creating a bunch of different icon sets, we settled on one and I (respectfully) think, I nailed it.
- Design of bespoke user interface icons, landing pages for Barbie specific apps (Detox tips),
- Design and illustration of content items for easter eggs, including camera frame, profile templates
- Idea and customisation of the iconic Nokia Snake game.
Note
We received all around positive feedback from the media and the client was more than satisfied with the result.
- Sales Projections: Analysts anticipate sales of over 400,000 units in the UK alone.
- Availability: The phone is available through major UK retailers such as Vodafone and Argos, Aldi in Germany
