Blog

15/09/2026

The Portfolio Lie

Design portfolios are liars. Not intentionally. They're just... polished to wow you.The neat little case study with a beautifully linear process. Slick and symmetrical wireframes. You know this is not reality, right?! None of my…
30/08/2026

The biggest UX skill nobody talks about

People think product designers spend their days designing. That would be so amazing. I believe one skill gets overlooked and crucial to get designs shipped. Negotiation. Negotiating with product managers, the client, developers, marketing, the…
08/08/2026

Can we talk about centre-aligned ALL CAPS text for a minute?

Dear designers, marketers, and whoever keeps approving these ads and presentation slides...Please. Stop. (Sigh For 2 reasons… Firstly, centre-aligned text is already harder to read because your eyes have to hunt for the beginning of…
27/04/2026

Talks, inspiration and design exchange at OFFF Barcelona 26

Still digesting the inspiration from OFFF Barcelona. 🤯🥰 There’s something special about being surrounded by people who care deeply about design. Who love sharing ideas, and pushing creative boundaries. From bold visual experiments to thoughtful…
08/01/2026

The tease of the pistachio macaron by PAUL Bakery

Redesigning the website for PAUL Bakery came with its own unique challenge. Creating a seamless, engaging user experience while showcasing irresistible baked goods. Spending all day working with high-quality imagery of fresh pastries and artisan…
24/11/2025

Charging ahead: I’m joining the herd at Brave Bison!

I am thrilled to be joining Brave Bison as a freelancer. Looking forward to collaborating with the talented team, contributing to exciting projects, and bringing strong UX/UI thinking to new challenges. Excited to get started,…