Blog - v2 Design

15/07/2026

Before criticising a design, remember this: you’re probably not seeing the whole story.

Every designer knows the feeling. A product launches and, within minutes, the internet becomes Creative Director. Social media, comments, colleagues, users - everyone has an opinion. And, for some reason, the negative ones always seem…

07/07/2026

I like working with AI, but I don’t trust it. This limits how much I want to integrate it into my workflow.

For UI and UX design, that is. Because that’s my expertise.The basic mistakes that some AI tools make are sometimes bad. Even if it’s only one thing that goes wrong with AI, I still have…

06/07/2026

The UX Design Process: Do You Really Want to See Every Step?

There seems to be a taste that employers want to see the process of how you got there… to your slick, polished design. Really?! Do you?! How much time have you got?! How much time…

27/04/2026

Talks, inspiration and design exchange at OFFF Barcelona 26

Still digesting the inspiration from OFFF Barcelona. 🤯🥰 There’s something special about being surrounded by people who care deeply about design. Who love sharing ideas, and pushing creative boundaries. From bold visual experiments to thoughtful…

27/01/2026

Great to see a project I shaped in the media. (Barbie Flip Phone, New York Times)

At a time when digital wellbeing and keeping children safe online matters more than ever, I loved designing the interface for the Barbie Flip Phone by HMD Global in collaboration with Mattel - a playful…

08/01/2026

The tease of the pistachio macaron by PAUL Bakery

Redesigning the website for PAUL Bakery came with its own unique challenge. Creating a seamless, engaging user experience while showcasing irresistible baked goods. Spending all day working with high-quality imagery of fresh pastries and artisan…

24/11/2025

Charging ahead: I’m joining the herd at Brave Bison!

I am thrilled to be joining Brave Bison as a freelancer. Looking forward to collaborating with the talented team, contributing to exciting projects, and bringing strong UX/UI thinking to new challenges. Excited to get started,…

Corporate Design & Branding – for Removal Company

04/06/2025

A van named ‘Verena.’ When your design work drives the brand – literally. 😄

They named their van after me. No pressure… just casually cruising around with my name on it! What a nice honor from my lovely client, Marco from "Finest Van Removals" to name his van after…

03/03/2025

Joining the HMD team at MWC 25, Barcelona

Honoured to have joined the global team of my client HMD for their press event at the MWC 2025, for the presentation of our new products and company updates.Have a look here what's been said…

25/06/2024

When you see the fruits of your labour at your local tube station

Got quite the buzz this morning when I spotted the ad for one of my clients phones at my local tube station. We work quite hard on getting that baby out of the door. Proud…