Diane and Dave Bingham
Teacher, Bus driver
Age: 67 & 69
Income: Pension, both
Location: Hull
Tech: Microsoft phone, iPad
Comfort with tech: Low
ILH – Persona / Couple
Needs
They are in town to visit a family member in hospital and combine it with a stay in the capital. They have been in town a few times so they know how to get around. They would like to book theater ticket trough the hotel. They are looking for an offer perhaps with a meal included. They would also like to have some tea and sandwiches and dinner in one of the restaurants after the visit to the hospital. They might have a few questions during they stay and require reception staff to be on site at check-in.
Pain points
To have a contact person at reception they can as questions.
To not find a nice restaurant in the arear around the hotel.
To find a competitive price.
Goal
To have comfortable stay in a clean room, where they don’t have to organize the essentials.
Cross over
Lewis Mackenzie
Technology Consultant
Margret Kipling
Travel Agent
Fredrick Simmons
CEO Fintech
Jane Phillips
Hospitality Reservations Manager