Jane Phillips
Hospitality Reservations Manager
Age: 51
Income: £34.000
Location: London
Tech: Dell desktop, Android phone
Comfort with tech: Medium
ILH – Persona / Reservation
Needs
Jane working for the hotel for 15 years. She likes her team and her job and is used to work in certain way. She needs the new online reservation software tool to be easy to understand. She needs to be reassured that the new CMS is more intuitive that the old system so she would really like a training or workshop to get to know the tool.
Pain points
That the new software is complicated.
That she ll not learn it fast enough.
Goal
She needs to have a tool that can do all the functions of the old one but better, so she can be more efficient.
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