Context
Led the UX and UI redesign of the UK PAUL Bakery eCommerce website, delivering a modern, user-centred shopping experience while adhering to strict global brand guidelines.
Details
Time Frame: Nov 25 – Mar 26
Role: UX Design, UI Design, White labelling, Design System
* Redesign of existing website. UX improvement of product detail pages, checkout, basket & payment flow. Strong client input
Working closely with the client and the team at Brave Bison, I translated business requirements into a flexible, modular design that integrated seamlessly with the client’s bespoke eCommerce platform.
Using a preexisting UI library (Hyvä) selected by the client to use those components as base, for faster dev turnaround. Challenge was to modify and customise each aspect of the library and style guide to match the clients brand and needs as well as following the technical spec. The process was not linear. But we succeeded.
Components options
