A bold digital reinvention for one of London’s largest hotel groups. This family-run business invited us to reimagine their entire online presence - from website to booking.
Context - General project
Collaborated with the team at Noetic Marketing Technologies on a major, long-term digital transformation for the Imperial Hotel London Group.
Our work included a complete overhaul of existing digital products – website, booking flow, ticket office, and reservation software – alongside the creation of new customer touchpoints such as a mobile app and a self-service kiosk tool.
Details
Time Frame: Apr 18-Jan 21
Role: Concept & UX Design, UI Design, Wireframes, Prototype, White labelling, Graphic Design for responsive web, mobile app, SaaS
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Involvement
As part of the redesign, I focused on the agent booking platform – a crucial tool in the highly competitive hotel room market. Imperial Hotel London worked with a network of exclusive agents and an in-house team to manage a high volume of room reservations. While their platform had strong potential, it was outdated and cumbersome.
My role was to modernise the UX and UI, improving usability and making the workflow significantly more efficient and accurate. The redesign tackled complex requirements including group bookings, varied room types, add-ons, and custom packages – all while ensuring full compatibility with their Opera reservation system.
It was a challenging project, but a rewarding one – refining a critical business tool into something faster, smarter, and easier to use. That’s the ultimate goal for a product designer, to find solutions and to improve the user experience.
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