A bold digital reinvention for one of London’s largest hotel groups. This family-run business invited us to reimagine their entire online presence - from website to booking.
Context - General project
Collaborated with the team at Noetic Marketing Technologies on a major, long-term digital transformation for the Imperial Hotel London Group.
Our work included a complete overhaul of existing digital products – website, booking flow, ticket office, and reservation software – alongside the creation of new customer touchpoints such as a mobile app and a self-service kiosk tool.
Details
Time Frame: Apr 18-Jan 21
Role: Concept & UX Design, UI Design, Wireframes, Prototype, White labelling, Graphic Design for responsive web, mobile app, SaaS
Involvement - Guest App
The app was designed to seamlessly bridge the gap between the website and the guest’s booking experience. Guests can manage their reservations, check in and out, access hotel information, and even use the app as a digital room key. It’s fully white-labelable, allowing it to adapt to the branding of any of the seven hotels in the group.
