This is a hybrid phone, combining the best of both worlds: Cloud Phone Service, video calls and voice messaging and a touchscreen.
Context
This compact hybrid smartphone, recently launched by HMD for the Indian and African markets, combines both touchscreen and physical keyboard functionality. Designing the UI interface for a small-screen device that supports dual input was a unique challenge. Through multiple iterations, testing, and design optimizations, we created an intuitive and responsive mobile user experience that works seamlessly across touch and keypad interactions.
Details
Time Frame: Nov 2024 – Mar 2025
Role: UI Design of Key pages, Icon Design,
Involvement
I designed the User Interface for a large amount of key screens along with the main navigation icons and functional icons used throughout the phone interface. With extremely limited screen space and screen resolution, creating a user-friendly and visually balanced layout was a significant challenge. Every element – from font sizes to margins and spacing – was rigorously tested to ensure optimal readability and usability on a compact display.
The icon design reflected HMD’s brand identity while introducing a visual language tailored to users in the Indian and African markets, ensuring both cultural relevance and design consistency across the product.
- Design of bespoke user interface icons (Main menu)
- Design of bespoke functional icons
- Design of bespoke key screens
