HMD and FC Barcelona team up to score big with two new device plays: HMD Barça 3210, and HMD Barça Fusion. Loaded with Barça content. No scrolling, no distractions. A legendary phone with a long-lasting battery and a redesign for modern times.
Context
It features hidden messages from players, custom wallpapers, and even Snake on the pitch. HMD Barça Fusion is a stunning collector’s item and engraved with 11 FC Barcelona players signatures, glowing in the dark under UV light. The interface is also crammed with easter eggs. The 3210 feature phone embodying the spirit of FC Barcelona.
Details
Time Frame: Oct 2024 – Feb 2025
Role: UI Design, Icon Design, Game Design, Wallpaper Design
Involvement
With strict design guidelines in place, I created a custom UI icon set, complemented by wallpaper assets provided by the football club. This blend ensures a product that seamlessly balances brand recognition with a creative and functional UI.
- Design of bespoke user interface icons and landing pages
- Idea and customization of the iconic Nokia Snake game.
Note
Launched at the MWC 25 in Barcelona at the 360 degree exhibition space at the Spotify Camp Nou, the Barca Stadium.