Online training platform for chocolatiers
Context
Collaborating with the Greenpark Content team on this fantastic multi-layered project. The client, a global leader in premium chocolate production, aimed to develop an online training platform for world-class chocolatiers and chefs, expanding their business portfolio with digital learning opportunities.
Details
Time Frame: May-Jul 2021
Role: Research, Concept & UX, UI Design
Involvement
I was deeply involved in every aspect of the process, from conducting card sorting sessions with the client’s production team to building a robust UX framework. I designed all desktop and mobile pages, lead user testing with top-tier chocolatiers to gain valuable insights into user needs, and provided guidance to the development team.
- UX process (Discover, Analyse Create)
- Design & Production: Wireframes, Prototypes, UI Design & Design System / Desktop & mobile website
- Usability & Testing: Research, Card sorting, User Interviews
Note
The client had a strong vision for the design. As a digital designer, I see it as my role to guide them by prioritizing usability and making UX and UI decisions based on data. Taste is subjective, my job is to advise – ensuring the best user experience – while ultimately respecting their visual direction.
