Context & Involvement
Developed the visual identity for seven new HMD Global mobile apps and phone features, translating the global brand into distinctive product experiences. I designed branding systems for each sub-brand, including logos, App Store-compliant app icons, wordmarks, use cases and landing page designs. Every element was created to align with HMD’s brand guidelines while giving each product its own unique personality. The final designs were approved by the Creative Director for global rollout.
Details
Time Frame: Oct 23- Jul 25
Role: Branding, UI Design, Logo Design, White labelling
* Design from scratch, Strong Creative Designer input
- Pink: Bespoke messenger app for the HMD smart phones
- Green: Voice recorder feature for the HMD smart phones
- Salmon: Smart content block feature (for teenagers) for the HMD smart phones
- Dark green: App for a satellite tracking product from HMD
- Purple: Bespoke app for in-ear headphones from HMD
- Yellow: Bespoke sticker making app for the HMD smart phones
- Blue: App for eSIM product from HMD (cooperation with Giggs)
