I’m Verena, a London-based designer who combines UX and UI expertise to create visually engaging, high-performing digital products.
With a degree in Multimedia Design from the University of Applied Sciences in Germany, I’ve built my career around crafting intuitive and user-friendly experiences. Over the past 20+ years, I’ve worked across both digital and analogue design with a diverse range of clients and brands.
User interfaces are my passion – every pixel counts. If I can’t intuitively use your navigation, chances are your users can’t either. I understand the web – its strengths, its limitations, and how to turn ideas into polished, production-ready products within scope, time, and budget.
Skills
UX & PRODUCT DESIGN PROCESS:
Discovery, User Research, Stakeholder Workshops, Competitive Analysis, Information Architecture, User Flows, Wireframing, Prototyping, UX Strategy, Interaction Design, Visual Design, Usability Testing, Validation, Iterative Design, Design Thinking
DESIGN TOOLS:
Figma (Design, Make, Site), Adobe Creative Suite (Photoshop, Illustrator, XD, InDesign), AI-Powered Design Tools, Responsive Design
DESIGN SYSTEMS & DELIVERY:
Design System Creation and Maintenance, Component Libraries, Design Tokens, Developer Handoff, Design Documentation, InVision, Zeplin, Miro, WordPress, CMS Platforms, HTML/CSS Knowledge, Agile and Cross-Functional Collaboration
RESEARCH, TESTING & ACCESSIBILITY:
User Testing, A/B Testing, Optimizely, Accessibility & Optimisation Audits, WCAG Compliance, Inclusive Design, Data-Driven Design Decisions
Key Experience
Senior UI / UX Designer & Consultant @BraveBison
Lead UI / UX / Digital Product Designer @HMD Global
Senior UI / UX Designer @HL Partnership
Lead UI / UX / Digital Product Designer @HMD Global
UI / UX Designer @Green Park Content
Senior UI / UX Designer @Nokia
UI / UX Designer @ Haymarket Media Group
Certificates
Journey Mapping @Interactive Design Foundation
Design for a Better World with Don Norman @Interactive Design Foundation
Industry Experience
- Telecommunications, Mobile Technology, Consumer Electronics
- Technology Start-ups, SaaS, Software Development
- Publishing, Media, Broadcasting, Content Platforms, and Digital Communications
- Creative Agencies, Marketing Agencies, and Brand Experience Projects
- Financial Services, FinTech, Banking, and Business Solutions
- Luxury Brands, Premium Consumer Products, and High-End Retail Experiences
- eCommerce, Retail, Direct-to-Consumer (DTC), and Omnichannel Commerce
- Fashion, Lifestyle, Beauty, Health, Wellness
- Hospitality, Travel, Tourism, and Leisure
- Sports, Entertainment, Events, and Fan Engagement Platforms
- Public Sector, Political Organisations, Civic Engagement, and Social Impact Initiatives
- B2C, B2B environments, global brands, SMEs, start-ups, enterprise organisations
Ready to bring yourproject to life? Get in touch! Get in touch!
Let’s bring your brand to life with a captivating visual story that shines in the digital landscape.
Based in London. Working global.
Available for client work, freelance, contract and permanent opportunities.