About me

My name is Verena. I am a digital product designer. I combine UX and UI skills to create beautiful and well-functioning concepts and designs. I’m based in London.

With a degree in Multimedia Design (University of Applied Science, Germany) who places a focus on engaging and user friendly design. 

I have nearly 20 years of experience in digital and analog design with a broad range of clients and brands.

Good user interfaces are my passion. Every pixel matters. If i don’t know how to use your navigation, your users probably don’t either. I know the web, it’s possibilities and limits. I know what it takes to create a successful digital product that moves quickly from concept to production within a budget and time frame.

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Areas of Expertise

Concept & UX

Working along the UX Process: Discover, Analyse, Create, Validation

Research, analysis & testing, concepts, sketching, wire framing & prototyping for all platforms (desktop, tablet, mobile, native app)

UI & Digital Design

Digital design of all shapes and sizes for native mobile apps, websites, software and related digital products etc. marketing material, micro sites, emails, social media graphics, illustrations, info graphics

Graphic Design

Ability to create corporate designs and all that includes like logos, flyers, brochures and company merch.

key facts about me

.  Strong understanding of core UI/UX and usability principles

Eye for details, typography, layout composition, iconography and the need of white space

.  Ability to work inside strong brand guidelines or creating products from scratch

. Knowledge to create graphic design collaterals

.  I take pride and ownership in my projects

.  Passionate about my work and obsessed about problem solving, creating intuitive and compelling visuals

Efficient, self-motivated, excellent time management, multi-tasking

.  I can consider and act upon aspects outside my field of expertise. See the big picture

.  Experience working in agile/scrum environment

.  Team player or lone wolf, whichever required

tools I use

Design

. Adobe Creative Suite: Photoshop, Illustrator, InDesign, XD etc.

. Sketch app, Craft, Zeplin

. Figma 

. Hand sketching (pencil, paper, brush, napkins, dusty car windows etc.)

Architecture

. Balsamiq, Axure

Production

. InVision 

. WordPress

. HTML/CSS (no hand coding)

. Creation and use of Design Systems

Usability & Testing

. usertesting.com, Optimisly, Web Accessibility Standards, Card sorting

Contact me if you like to work together.

Send me a little information about your project and what you’re looking for and I’ll be in touch!