Design a large variety of modules for emails for event marketing campaigns.
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Concept / Email design
This client creates a lot of emails for each event using the platform Marketo. They run many events a year for many different brands. I designed a library of modules that can be white labeled and customised for each brand/event to reduce coding and maintainance time for the very busy team. Email design can be a bit of a challenge as for the restrictions of the html code and email clients. Here are a few samples of how simple yet responsive html based templates can look like. I have long standing working relationship with various teams at this client.
What was important to me: That the modules are very flexible and are texted based as much as possible yet reflect the unique branding of each event.